Vivian has rich experience and great passion in omnichannel retailing and digital communication.

In past 5 years, Vivian is leading Ecommerce, marketing and Omnichannel retailing in C&A:

· Grew Ecommerce business from scratch to 12% of company overall sales in 3 years with a healthy bottom line: In 2003 developed C&A China Ecommerce blue print and started building up an online team. Online business launched in March 2014 and grew at 80% annually for 3 years. Online team also grew from a 3 people team to a 14 people team. Ecommerce is break-even on store level.

· Built online business into an innovation center for company: In addition to running fast growth online business, online team led quite a few innovative method for the company, e.g. mobile payment for offline stores, scan QR code to buy online from offline stores, O2O, CRM, etc.

· Developed “Ecommerce” into “Omnichannel”: led critical initiative to integrate online and offline stock so that sales can be maximized for the entire company. This initiative started in 2016

· Transformed marketing from more traditional marketing orientation towards heavily digital: at the moment 90% of the media spending is towards digital channels and more emphasis is given on social media

Vivian also worked with a global consulting firm McKinsey & Company. In her close to 9 years’ consulting career, she built strong experience in problem solving, business plan, organization design, etc. She also holds a Master’s degree of Business Administration from INSEAD, France.

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