Vivian has rich experience and great passion in omnichannel retailing and digital communication.

In past 5 years, Vivian is leading Ecommerce, marketing and Omnichannel retailing in C&A:

· Grew Ecommerce business from scratch to 12% of company overall sales in 3 years with a healthy bottom line: In 2003 developed C&A China Ecommerce blue print and started building up an online team. Online business launched in March 2014 and grew at 80% annually for 3 years. Online team also grew from a 3 people team to a 14 people team. Ecommerce is break-even on store level.

· Built online business into an innovation center for company: In addition to running fast growth online business, online team led quite a few innovative method for the company, e.g. mobile payment for offline stores, scan QR code to buy online from offline stores, O2O, CRM, etc.

· Developed “Ecommerce” into “Omnichannel”: led critical initiative to integrate online and offline stock so that sales can be maximized for the entire company. This initiative started in 2016

· Transformed marketing from more traditional marketing orientation towards heavily digital: at the moment 90% of the media spending is towards digital channels and more emphasis is given on social media

Vivian also worked with a global consulting firm McKinsey & Company. In her close to 9 years’ consulting career, she built strong experience in problem solving, business plan, organization design, etc. She also holds a Master’s degree of Business Administration from INSEAD, France.

The Blog

Thoughts, musings, and ruminations onChina's startup and innovation ecosystem...

...from an insider.

Connect with us

Thoughts, musings, and ruminations on
China's startup and innovation ecosystem...