Build Creative Content Strategy for Your Startup Brand

“In your shoes 创业有得聊” is a series of events for startup founders organized by XNode accelerator. We invite experts from different backgrounds as well as startups with pain points in their entrepreneurial journey, to meet, talk and share tips with practical tools and methodologies.

In the July event, we will meet face to face and discuss with the industry expert on how to build creative content strategy for your startup brand. The conversation will cover:

• Who needs creative content strategy
• What values do creative content bring to your brand
• How to build up your own strategy and make it work

‍Agenda:
6:30-7:00pm, Sign in
7:00-7:40pm, Fireside chat by the speakers
7:40-8:00pm, Q&A
8:00-8:30pm, Networking

‍Guest Speakers:

Chris Jessick

Holograph Creative Owner/Creative Director

Chris Jessick is a creative director, filmmaker and international marketing specialist currently living in Shanghai where he conducts business throughout China, and also across the global marketplace of art, design, fashion, new media and other related industries.

With an extensive background in higher arts education, primarily with experience in New York City for 15 years, and 5 years of experience across China developing intensive programs with visiting artists and designers, one of his main areas of expertise is building relationships with international institutions and identifying brand partners for professional development and other opportunities.

Through his own brand, Holograph, he works to bridge together companies and creators from all industries and disciplines to provide innovative creative solutions for brand marketing, events and other design campaigns.

In his positions as Chief Creative Officer, Creative Director and Event Host, these allow him to provide his expertise to organizations with regard to creative content strategy, both internationally and within the unique Chinese marketplace, and to host workshops and events to provide peer to peer education across all industries.

Emily Xu

Support startups to grow in China and lead corporate innovation projects at XNode

‍Emily is a Senior Acceleration Manager at XNode, where she leads the Launch China program in Shanghai. She has helped dozens of startups refine their business models and validate their business growth plans in China through workshops, local networks and events.

Emily has 5-years experience in the innovation ecosystem in China and has worked extensively with Enterprise Singapore, Italian Trade Agency, Australian Landing Pad, AmCham, FinChi, BusinessFrance, and Jetro.

Prior to joining XNode, Emily has been working as open innovation manager in InnoSpace, investment team member of an RMB fund and cross-border investment manager role at CIIC. She has been working in accelerator and cross-border investment sectors.